Dearborn Builders

About This Project

As a high-end builder, the client wanted to showcase their competitive advantages which they call their brand pillars. By getting the client and their customers to share many professional and personal experiences relative to the subject at hand, TJC Productions was able to weave together a story that authentically revealed the client’s passion for what they do. This methodology allows viewers to understand, appreciate and absorb the client’s brand pillars far more efficiently and effectively than had the concepts been presented in a traditional ‘this is what we do’ format.