In 1994, Duke Clement decided to pursue a career that would combine his ability to play several musical instruments with his keen interest in advertising and psychology. The result was a jingle production house that utilized his skills as well as those of his multi-instrumentalist and orchestral arranger friend, Dan Davis. Instead of coming up with an artsy, creative name, Clement’s belief was that he would be likely to generate more direct sales by naming the company simply, and The Jingle Company was born.
His foray into the world of advertising was eventful as it ignited his hunger for more knowledge about human behavior as it relates to commerce. In addition, work was plentiful too. He was able to not only create and produce jingles for clients, but also started producing non-jingle radio ads, in-store commercials, point of purchase ads, songs and music for toys, audiobooks, as well as cast and recorded the voice actors for several video games including King of Fighters, Bomberman, and more.
By the turn of the century, The Jingle Company had outgrown its name, so the company was renamed TJC Productions. This new name made sense for its expanding array of services, which would include video and graphics production.
Today TJC Productions still provides comprehensive audio production services, but primarily serves its larger base of broadcast TV and multimedia video clients.
“What I’ve come to notice is that there are a lot of production companies who are great at using their gear but lack a real understanding of the psychology behind human motivation.” says Clement, “New gear may be exciting, but stories are what people connect with, not the number of pixels used in your video.”
TJC Productions is committed to producing your marketing in a way that connects you and your business with your prospects.